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Aug 142 min read

What Happened to Gaana? Decoding the Music App's Decline

What happened to Gaana? Learn why it declined & how to avoid similar mistakes. #musicindustry #marketing #casestudy

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Mar 92 min read

National Creator Awards 2024: A Marketer's Guide to Creator

Unlock creator power for your brand! Get tips for marketer-creator partnerships that drive results.

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Feb 143 min read

One Day Without Ads: Would We Even Notice? (Spoiler Alert: We Probably Would)

Ads vanish! Joy or panic? Marketers ponder the impact, ad-free hurdles, and the future of advertising in a consumer-led world

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